July 25, 2012 // Franchising.com // Columbia, MD - Boardwalk Fresh Burgers and Fries, Inc. has announced its continued expansion in the Atlanta market. Boardwalk Investment Group, Development Agent for the State Georgia, has approved Boardwalk Fresh Burger and Fries as part of the dining experience at Hartsfield-Jackson Atlanta International Airport. Working in coordination with the Trinity Group, Boardwalk Investment Group proposed its concept and menu to the Airport last year.
Terry Delley, President of Trinity Group, stated the following, “We are ecstatic to open Boardwalk’s first airport location, located in Hartsfield-Jackson Atlanta International Airport, which happens to be in the world’s busiest airport. Boardwalk’s gourmet, freshly-prepared burger is the perfect comfort food for discerning passengers, who appreciate great food at a great value, served quickly and consistently, in an inviting environment. To capture all three day-parts, Boardwalk has developed a breakfast menu, specifically for our location. We are fully confident in the brand, and we aspire to be one among Boardwalk’s busiest locations.”
Tony Ratliff, CEO of Boardwalk Investment Group, LLC, said in a statement that, "I am very happy to announce Terry Delley, President and CEO of the Trinity Group, as our Franchisee for the busiest airport in the world. He is an industry veteran with over 30 years in the restaurant business, having specialized in airport food and beverage concessions for more than 20 years. To gain a Franchisee with Terry's track record is an asset to any brand. Boardwalk’s goal is to provide Hartsfield-Jackson Atlanta International Airport’s passengers with the variety and quality food for which Boardwalk Fresh Burgers and Fries has become known. The menu will be finalized and announced at a later date, but, in addition to lunch and dinner offerings, breakfast items will also be available."
The opening is set for January 15, 2013, located on Concourse A.
The Boardwalk Fresh Burgers and Fries Corporate is excited about this expansion into Hartsfield-Jackson Atlanta International Airport. The planned menu will be catered to the needs of the airport’s customers. Boardwalk Fresh Burgers and Fries is the sister company of Boardwalk Fries - the only national French fry brand in the United States. With over 30 years of corporate brand recognition and experience, they have been expanding this new concept at a rapid pace, including internationally. Boardwalk Fresh Burgers and Fries was ranked on the Entrepreneur Franchise 500 List. For more information about Boardwalk Fresh Burgers and Fries, visit www.boardwalkfreshburgersandfries.com.
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A West Coast developer of the franchise, Boardwalk Ventures, LLC., will lead the program roll out exclusively in Southern California and Texas stores this year to complement the brand's coast-to-coast expansion beginning at the end of July in Hermosa Beach.
"By knowing our customers through our state-of-the-art loyalty and rewards program we will be able to provide better customer service, which has always been the hallmark of our longstanding brand," said Andrew Ritchie, CEO of Boardwalk Ventures, LLC., who is heading up the Boardwalk West Coast expansion.
"We are elated to begin rolling out this program in our stores this summer." Though there are many daily deal sites and digital loyalty programs on the market, none offer the ability to provide insight into retailers' customer bases like Cardagin. By powering customer loyalty rewards programs, Cardagin collects, analyzes and segments local retail data, providing businesses with the information they need to attract and retain repeat customers. Using this technology, Boardwalk can now create and publish real-time mobile offers and advertisements, and track customer visits, purchases and award redemptions by employing a customized self-service platform, analytics dashboard and reporting tools designed by Cardagin.
"While trends over the past two years have focused on daily deals and short-term sales, Boardwalk understands the importance of creating long-term relationships with customers by making them feel special and valued," said Rob C. Masri, founder and CEO of Cardagin. "Cardagin's specialty is giving insight to a customer base so businesses can make better, more informed marketing decisions to enhance that long-term relationship." President of Boardwalk Fresh Burgers and Fries, Dave DiFerdinando commented, "Our tradition of offering the world's best fries, fresh burgers and shakes, coupled with an amazing customer experience achieved through modern technology, will continue to make Boardwalk a success for decades to come." The development of Boardwalk's enterprise version of the proprietary MRM platform further validates the market authority of Cardagin as the only solution for businesses both large and small to know and reward their best customers. Since its public launch in early 2011, Cardagin has earned 250,000+ app downloads and designed more than 1,000 mobile loyalty and rewards programs for businesses across the country that currently appear in its location-based mobile virtual mall.
About Cardagin(R) Networks, Inc.
Cardagin is a Mobile Relationship Management (MRM) company that connects businesses worldwide with their best customers. Retailers, both large and small, can now know who their customers are by name, frequency of visit, amount spent, favorite location, and redeemed rewards and offers. Cardagin is available to customers on iPad, iPhone and Android tablets and smartphones, or at m.cardagin.com for Blackberry and Windows users.
Cardagin has been branded a market leader by The Financial Times, Inc. Magazine and CNET, and named a finalist for Forbes' "America's Most Promising Companies." For more information about Cardagin or to sign up, visit
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SOURCE: Cardagin Networks, Inc.
CONTACT: Cardagin Networks, Inc. Danielle Hagen, 202.365.6112 dhagen@cardagin.com Copyright Business Wire 2012 -0- KEYWORD: United States
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Official! Move over Umami Burger, Boardwalk Burgers is here to stay! This new Hermosa Beach burger joint is 100% delicious.
Literally world famous… with potatoes flown in from Idaho, it is no wonder their fries are simply the best. I am a fry snob, and these passed the test with an A+!
The burgers will NOT disappoint. First, take your choice of a single, double, or triple burger patty. They are hand formed, never previously frozen, and totally tasty. After you’ve made the tough patty decision, it doesn’t get easier, just yummier. Choose your bun type, and then move on to the cheese and toppings. Load it up with satisfying options ranging from bacon and avocado, to sautéed mushrooms and jalapeno peppers!
The Boardwalk Salad was delicious. It was relatively basic, but very fresh! The Boardwalk’s freshness really shows from the salad to the burger toppings.
My friend was incredibly impressed with the soda machine, if that means anything.
Oh and how have we waited this long to mention the fact that this place truly does have the COLDEST BEER IN HERMOSA. Freezing at 29 degrees, this beer is kept at a crisp 29.3. Don’t believe it? There is a real time thermometer to prove it.
Have a sweet tooth? Check out the Funnel Fries for a delicious treat. I’ll be going back for time and time again.
The incredibly fresh and delicious ingredients , combined with completely affordable pricing, topped off with a friendly, attentive staff… you’ve got the recipe for success!
Find that perfect personal confection; you most certainly shouldn't follow it up with bikini shopping or a beach volleyball sesh.
press release
May 3, 2012, 9:12 a.m. EDT
COLUMBIA, Md., May 3, 2012 /PRNewswire via COMTEX/ -- MICROS Systems, Inc. /quotes/zigman/75481/quotes/nls/mcrs MCRS -2.12% , a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that Boardwalk Fresh Burgers and Fries® has selected MICROS as its restaurant technology partner. Boardwalk Fresh Burgers and Fries® is currently in a rapid growth stage, with contracts for 450+ locations worldwide where MICROS will provide the MICROS Restaurant Enterprise Series (RES) point-of-sale system and the mymicros.net cloud-based reporting and business intelligence platform.
Since 1981, the Maryland-based favorite, Boardwalk Fries®, sister company of Boardwalk Fresh Burgers and Fries®, has served the local community with traditional American food offerings, launching its concept with fresh handcut fries and then adding burgers and other offerings to the menu to meet consumer demand. By 1987 Boardwalk Fries® had locations from coast to coast in the United States, primarily in community shopping malls. However, in 2007 Boardwalk Fresh Burgers and Fries® was born in an effort to meet the consumers' demand. By taking its new concept into free standing units and strip centers, it could expand its menu options with a focus on fresh products. The brand is now expanding globally and has partnered with MICROS to support its restaurant technology needs. With its strong worldwide sales, training, service, and support network and state-of-the-art solutions, MICROS is able to address the demands of this expanding restaurant chain.
"At the store level, MICROS RES is extremely user friendly for our employees, and we are realizing improved order accuracy with fewer kitchen errors, resulting in an improved customer experience and better bottom line," stated Fran DiFerdinando, Executive Vice-President of Boardwalk Fresh Burgers and Fries®. "From a corporate standpoint, mymicros.net provides our management team real-time reporting and business intelligence. These capabilities allow the team to make time sensitive and immediately actionable decisions, which affect all facets of our business from a local level to the master franchisee to the corporate office."
"We have found that the quality of the software, hardware, and service provided by MICROS surpasses all of our legacy technology," declared Fran DiFerdinando. "We are confident that MICROS will continue to provide us with superior software solutions and service as we expand our operations."
"We are very excited to have been selected by Boardwalk Fresh Burgers and Fries® for the opportunity to provide the highest level of technology products, support, and service to its corporate and franchised locations," said Ed Chapel, Senior Vice President of MICROS North American Distribution. "With the large amount of interest in this growing quick-service restaurant chain, we look forward to a long and prosperous partnership with Boardwalk Fresh Burgers and Fries®."
About Boardwalk Fresh Burgers and Fries In the summer of 1980, brothers Dave and Fran DiFerdinando were strolling down the world famous Boardwalk in Ocean City, Maryland. They, like many other vacationers, had vacationed there as children and would come every summer to enjoy the rides and the legendary fresh-cut fries. They had the idea to make those famous fries accessible to everyone around the country, not just those at the beach.
"Why would customers wait in line for just French fries," everyone asked? Because they are fresh-cut every morning, cooked multiple times in a special recipe, made to order, lightly salted, and served piping hot. The two brothers opened the first Boardwalk Fries® in White Marsh Mall, White Marsh, Maryland, in 1981 and by 1987 they had franchises from coast to coast. As time passed, customers began asking for more. They wanted a burger to go with their fresh-cut Boardwalk Fries. It couldn't just be any burger; it had to be consistent with their concept of a fresh product. The only solution was a never frozen, hand formed burger that was prepared every morning and made to order. From this original concept, Boardwalk Fresh Burgers and Fries® was born!ï" For more information, visit www.boardwalkfreshburgersandfries.com .
About MICROS Systems, Inc. MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to info@micros.com. Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS Blog.
The MICROS logo is a registered trademark of MICROS Systems, Inc. All other product and brand names are the property of their respective owners.
